In the world of business travel MICE (Meetings, Incentives, Conferences, and Exhibitions), trade fairs play a pivotal role, exerting a significant impact on various stakeholders involved. These events serve as key platforms where businesses, industries, and professionals unite to showcase products and services, spark innovations, strengthen network, and build partnerships. The impact of trade fairs in MICE travel is multifaceted.

Trade fairs accelerates economic growth by fostering trade relationships and facilitating business transactions. Many companies use these platforms to exhibit their products and services, attracting potential clients and investors, thereby boosting revenue generation and market expansion. It is also a platform to build a substantial brand identity as companies can interact directly with potential and exiting customers who gain insights from industry trends, emerging technologies and best practices.  

Moreover, seminars, workshops, and panel discussions are held during these events which leaves a great impact in information exchange. This knowledge enhances the expertise and competitiveness of companies in the global marketplace. In the arena of travel trade fairs promote destination tourism, as attendees often explore the host city's attractions, accommodations, and culinary offerings.

The impact of trade fairs in business travel MICE extends beyond mere business transactions. These events act as catalysts for economic growth, knowledge dissemination, product and service promotion and innovation, making them indispensable components of the modern business landscape.

Bremen classic motorshow reported by Lufthansa City Center Travels & Rentals
Bremen Classic Motorshow

City: Bremen
Address: Messe Bremen, Findorffstraße 101, 28215 Bremen
Date: 02.02.2024 - 04.02.2024
Duration: 25.5 Hours for 3 days


The Bremen Classic Motorshow is the largest trade fair for classic cars and motorcycles in Northern Europe. Every year, the show attracts up to 45,000 visitors to Bremen, where around 700 dealers and private sellers from ten nations present everything to do with classic cars on an exhibition area of 52,000 m² in eight halls. 

WEINmesse Leipzig 2024 reported by Lufthansa City Center Travels & Rentals
WEINmesse Leipzig 2024

City: Leipzig

Address: WERK 2 Kulturfabrik, Kochstraße 132, 04277 Leipzig

Date: 01.03.2024 - 03.03.2024

Opening Hours: Fri. 3-9 p.m., Sat. 1-8 p.m., Sun. 12-6 p.m.


The Werk 2 Wine Fair in Leipzig is a must for wine lovers and experts. In the unique atmosphere of the Werk 2 Kulturfabrik, a converted industrial monument, everything revolves around the tasting and purchase of exquisite wines and sparkling wines. Visitors can choose from a variety of quality wines and purchase them directly from the producers.

Techno Classica 2024 reported by Lufthansa City Center Travels & Renta
Techno Classica 2024

Subtitle: World Show for Vintage, Classic and Prestige Automobiles, Motorsport, Motorcycles, Spare Parts, Restauration and World Club Meeting

City: Essen

Address: Messe Essen, Messeplatz 1, 45131 Essen

Date: 03.04. 2024 till 07.04.2024


With over 1,250 exhibitors from 30 nations, Techno-Classica Essen is the world's leading trade fair for classic cars, classic & prestige automobiles, motor sports, motorcycles, spare parts, restoration and world club meeting.

Einstieg Frankfurt reported by Lufthansa City Center Travels & Rentals
Einstieg Frankfurt 2024

Subtitle: Education fair

City: Frankfurt

Address: Messe Frankfurt, Ludwig-Erhard-Anlage 1, 60327 Frankfurt am Main

Date: 03.05.24 till 04.05.2024


The Einstieg Frankfurt trade fair is a central point of contact for anyone who wants to find out about training, studying and gap year opportunities. With a large number of universities, companies and gap year providers, it offers comprehensive insights into various educational and career paths. A highlight is the lecture program in the Speakers' Lounge, which offers valuable information and insights into various educational and career opportunities, especially in the public sector.

Ideen Expo reported by Lufthansa City Center Travels & Rentals
IdeenExpo 2024

Subtitle: Germany biggest youth-event for science and technology

City: Hannover

Address: Messegelände Hannover, Hermesallee, 30521 Hannover

Date: 08.06.2024 - 16.06.2024


IdeenExpo is Germany's largest youth event for science and technology. It had its premiere in 2007 and takes place every two years. As a successful cooperation between science, business and politics, its aim is to promote the next generation of skilled workers in Germany for the MINT sectors. It combines knowledge transfer with a high fun factor and offers young people a compass for personal career orientation.

DWX Developer Week 2024 reported by Lufthansa City Center Travels & Rentals
DWX Developer Week 2024

Subtitle: The event for Web, Mobile, Java und .NET

City: Nürnberg

Address: NNCC Ost (Messezentrum Nürnberg), Messezentrum 1, 90471 Nürnberg

Date: 01.07.2024 - 05.07.2024


DWX Developer Week is one of the largest independent developer conferences in Europe. The event attracts more than 2,500 visitors to Nuremberg every year and offers a diverse range of events around web, mobile, Java and .NET. It is the meeting place for decision-makers and employees from IT and development departments, software architects and developers, testers and quality managers, product managers and business analysts, project managers, consultants and more.

Gamescom 2024

Subtitle: World's largest event for computer and video games

City: Köln

Address: Köln Messe, Messeplatz 1, 50679 Köln

Date: 21.08. 2024 till 25.08.2024

Opening Hours: First day from 9 am to 7 pm, on the other days from 9 am to 8 pm

Duration: 50.25 Hours for 5 days


Gamescom is the largest international event for computer and video games. The gaming festival takes place every year at the Cologne exhibition center. As Europe's largest business platform for the games industry, it presents the latest trends, numerous world premieres and spectacular show experiences.

COSMETICA Dortmund 2024

Subtitle: Fair for cosmetics

City: Dortmund

Address: Messe Dortmund, Rheinlanddamm 200, 44139 Dortmund

Date: 07.09.2024 till 08.09.2024


At the cosmetics trade fair COSMETICA you can find everything about new technologies and developments from the foot, cosmetics and nail industry, from furnishings to equipment, working materials to applications. On an area of about 12,000 square meters, trade visitors can discover high-quality and diverse products and benefit from a comprehensive supporting program.

Aluminum 2024reported by Lufthansa City Center Travels & Rentals

Subtitle: Aluminium - Sharing a vision.

City: Düsseldorf

Address: Messe Düsseldorf, Stockumer Kirchstraße 61, 40474 Düsseldorf

Date: 08.10.2024 till 10.10.2024


ALUMINIUM, one of the world's leading trade fairs for the aluminium industry, will take place in Düsseldorf in 2024. Since its foundation in 1997, the fair has developed into an important meeting place for industry experts, decision-makers and companies from the aluminium industry. The fair is held every two years and offers participants a platform to exchange information on current trends, innovations and technologies in the field of aluminium.

Bazaar Berlin 2024

Subtitle: Global Market with ethnic and natural products

City: Berlin

Address: Messe Berlin, Messedamm 22, 14055 Berlin

Date: 06.11.2024 till 10.11.2024

Opening Hours: daily from 10 am to 7 pm


For six decades, Bazaar Berlin has established itself as Germany's leading international sales fair, attracting lovers of arts and crafts, design and natural goods from the capital region and beyond. With a special focus on fair trade and socially responsible products, the Bazaar provides a platform for around 500 exhibitors from over 55 countries to showcase their handmade and unique products.


Subtitle: Fair for architects, interior decorator, engineer offices and planner

City: Frankfurt

Address: Messe Frankfurt - Tor West, - A@W Straße der Nationen, 60326 Frankfurt am Main

Date: 04.12.2024 till 05.12.2024


As of November 9, registration will open for exhibitors for the 2024 editions of ARCHITECT@WORK in Berlin and Frankfurt. This event offers a unique opportunity to become part of a network of established architects and designers. ARCHITECT@WORK is known as a networking powerhouse and attracts a prestigious community of professionals.